From £30k to £300k a month.
A UK supplement brand founded by nutrition coach John Clarke, with a strong product range and a ceiling on growth. We rebuilt paid acquisition from the ground up and scaled it tenfold inside a year: £1.01m in sales, up 914% on the year before, then £2m the year after.
- Client
- John Clarke Sports Nutrition
- Before
- £30k / month
- After
- £300k / month
- Growth
- 10×
Account restructure
Consolidated campaigns so the algorithms had the data to optimise, and stopped budget leaking into overlapping audiences.
Creative engine
New hooks, angles and formats tested every week. Winners scaled, fatigued ads replaced before performance dropped.
Profitable scaling
Budget increases led by the data. Spend went up while the numbers that matter to the business stayed healthy.
Monthly revenue grew from £30k to £300k, ten times where it started.
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