AJELITEMARKETING
Sporting events

Main-event marketing.

Big fights need big build-ups. We run the paid media behind global boxing events, from the first announcement to the final bell, turning hype into tickets and pay-per-view buys.

Fight night
Main event
RingsideRow APPV
Admit one
Influencer boxing2022
Deji
VS
Wassabi

Showstar: UK vs USA

OVO Arena Wembley, London

Influencer boxing2023
Kingpyn

Kingpyn Boxing

Indigo at The O2

Exhibition2022
Mayweather
VS
Deji

Global Titans: Mayweather vs Deji

Coca-Cola Arena, Dubai

WBC-sanctioned2023
Lord
VS
Krown

CFN: Crypto Fight Night

YUME Theatre, Dubai

Next up
Floyd Mayweather's next event

We're back in the corner for Floyd Mayweather's next event. Details to be announced.

EventOur role
Showstar: UK vs USA
5 March 2022
  • Co-main: King Kenny vs FaZe Temperrr
  • Card billed at 110m+ combined followers
  • Pre-dated Kingpyn and Misfits Boxing
Paid media
Kingpyn Boxing
2022 – 2023
  • Settling Scores: Ed Matthews KO Simple Simon, round 1
  • High Stakes: AnEsonGib vs Austin McBroom, OVO Arena Wembley
  • Semi-finals streamed to 200+ countries on DAZN
Paid media, every show
Global Titans: Mayweather vs Deji
13 November 2022
  • Mayweather won by TKO in round six
  • Tommy Fury on the undercard
  • Press tour: Las Vegas, Antwerp, London, Dubai
Paid media
CFN: Crypto Fight Night
24 November 2023
  • 16 bouts, five title fights, WBC-sanctioned
  • Aaron Chalmers def. Warren Spencer
  • Amir Khan and Prince Naseem Hamed ringside
Ticket & stream push
From the campaign

The CFN ads we made.

Fighter-to-camera ticket and stream pushes, cut for Instagram and TikTok, shot in Dubai the week of the fight.

Trading Lord to camera in a CFN ticket ad
Trading Lord
Aaron Chalmers in a CFN ticket ad
Aaron Chalmers
Krown in the gym in a CFN stream ad
Krown
OSF in a CFN stream ad
OSF
Warren Spencer in a CFN ticket ad
Warren Spencer
The fight-week playbook

Three phases. One sold-out night.

Phase 01

Awareness

Build hype early with fighter-led content across YouTube, Instagram and TikTok.

Phase 02

Ticket push

Turn attention into seats with targeted campaigns as the event gets closer.

Phase 03

PPV push

An all-out final push across fight weekend to drive pay-per-view buys.

Channels
  • YouTube
  • Instagram
  • TikTok
  • Fighter audiences
01

Fighter-led reach

Every fighter brings an audience. We plan campaigns around each fighter's following across YouTube, Instagram and TikTok to multiply reach.

02

Budget built around the calendar

Spend is split across awareness, ticket and PPV phases, weighted towards the moments that sell.

03

Measured to the buy

Ticket sales and PPV purchases are tracked back to the campaign, so every pound has a job.

Promoting an event?

Boxing, combat sports or any big live event: tell us the date and the goal, and we'll build the campaign to get there.

Apply to work with us